Philips Design Internship - Global Design Challenge
5 Weeks | Summer 2021
A circular economy moves away from the traditional linear economy where instead of "take-make-waste" we use "make-use-return." This circular approach helps to decouple our economic growth from the use of natural resources by using them more effectively, an essential transition to make with our growing population, our world will be consuming more resources than ever before.
How might we create a service that enables consumers to actively participate in creating a circular economy system with Philips?
Our solution seeks to actively involve consumers in the circular economy process with Philips. We designed a sustainability app for current and new consumers of Philips.
Our target users range from different Philips consumers. We created two personas representing whom we are targeting with our solution - those that are inherently more eco-conscious and those who could be incentivized.
The app has 4 overarching categories - each targeting one of our stated goals of the app. Together the app works to build out a community of Philips consumers.
The user profile serves as the homepage for the user. It allows the user to track their personal goals, view their points and personal progress, shop in the refurbished shops with their points, and view how their personal journey with sustainability has grown overtime.
The products page houses all the current Philips products the user owns. This section is centered around building the relationship between the user and their product, both in terms of how it is used and repaired by the user, and deepening the emotional connection between the user and the product, by building out stories of use. It also allows the user to see all their products in one consolidated view.
The location feature on the app facilitates the process for the user to find physical centers to drop off, recycle, repair, or get new Philip's products.
The discover feature on the app allows the user to view sustainability updates from Philips - building out brand transparency and messaging from Philips. It also allows users to see stories from other users and share their own about their relationships with their Philips products or about sustainable actions they have done lately. This social aspect creates a community that the users can rely on. Additionally, this section covers education for how the user can sustainably use their Philips products.
Designing for Behavior Change - Consumer Incentives
This app is dependent on the users wanting to actively participate in the new system we are creating. We are asking users to change their behavior, so we created a 3 part incentive system to keep users motivated through the app. We are using techniques of instant gratification and creating environmental changes with support and triggers.
When designing this service, we recognize that some of the features will need some more time to be fully developed. We would want this whole service to roll out by 2025, so we devised a strategy for Philips to implement for the roll out of the full Eco-Loop Service. This plan has tangible goals set within near horizons.
Targetted Business + Goals
When integrating sustainability into a business's process, we recognize we need to create value with each decision and change needed to be made. We developed out strategic reasoning and tangible business goals for Philips to display clearly why Eco-Loop would provide business value for Philips.
With the Eco-Loop service, many future opportunities open up for Philips in regards to creating business partnerships, creating a new ecosystem of Philips repair centers, and design decisions for products in the first place.
The process of this project consisted of extensive research on existing sustainability practices within Philips and other corporations. We ideated, iterated, sketched, and refined our work extensively to come up with the best holistic solution for this challenge.